Why × Opposite × All
“Our leads dried up when the new site launched.”
- Direct reading
- The redesign broke something and cost you leads.
- Cell reading
- Invert the causation and apply it universally: every lead source declined, and the redesign merely coincided. If all channels moved together, the cause sits above the website — pricing, category demand, or a change in who is searching.
- What would test it
- Compare pre- and post-launch volume across every channel, not just organic.